Saturday, December 22, 2012

Where Is Genoa City in 'The Young and the Restless'?

And you shall know Heartbreak City as Genoa, the fictional Wisconsin metropolis where The Young and the Restless run free. Many of the characters have aged since the CBS soap opera's debut, but, yes, they generally won't rest until they see each other's complete downfall.

Two clans, the Abbotts and the Newmans, generally have a stranglehold on Genoa City's economy—and its perishables of attractive men and women. New York City is spread thin by more than two prominent families, in comparison. On account of that elimination, Genoa is not NYC in disguise like this other fictional city.

There is a Genoa City on this earth though, in Wisconsin too, but with far less decadence and pizzazz. One fan even had fun ascribing places depicted in the soap to those in the real Genoa City, WI:


Otherwise, the heart of Genoa City throbs in the sets of CBS Studios in Hollywood. Considering the sustained ratings dominance of The Young and the Restless full episodes over recent years, these sets might live on forever. Unfortunately, CBS does not offer Y&R set tours to the general public. Here's Melody Thomas Scott guiding ET Canada through the set.


But CBS and Sony Pictures Television have slit the dimensions to make the Abbotts a tad more real: by shoving their business, Jabot Cosmetics, into reality. In 2011, they licensed a real-life cosmetics company, Fusion Brands, to deliver Jabot beauty products out of the TV monitor to the dresser. No less than Tracey E. Bregman, who plays retail doyenne Lauren Fenmore, served as spokeswoman for the products.

Wonder if the equivalent of Jack Abbott trolls the offices of Fusion Brands:

Probably a conference to trump Newman Enterprises once and for all. Photo via Beauty for Thought
Is that Ashley Abbott or Fusion Brands' former CEO Caroline Pieper-Vogt? Via Beauty for Thought

By the way, this is how an office of a global beauty brand looks like:

L'Oreal US HQ. Via Bloomberg Businessweek

Wonder too if there's a Victor Newman in these parts:

Newman Towers' namesake buildings in Loyola University in Maryland. Via YouVisit

And if you're pushing your luck, see these lands:

'Newman Ranch' in South Dakota. Via My Blue Dragon
Another 'Newman Ranch' in California. Via jerememonteau

In a dual universe, don't give up hope you might see Genoa City as these young, restless and rich personages do.

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